There is a website discussing the success of this plentyoffish.com drawing more than $10,000 per day from Google.
"What’s the secret to his success? Ugly design. I call it “anti-marketing design.”...
He says that sites that have ugly designs are well known to pull more revenue, be more sticky, build better brands, and generally be more fun to participate in, than sites with beautiful designs..." to find out more...
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